Compiling possible drivers
I'm looking at various factors that might drive angina attacks and related health trends. First, seasonality seems important, with colder temperatures increasing incidents. I'll check for cold wave alerts and any sales spikes in North China.
Also, sudden public safety events, like a celebrity's heart attack, might cause surges in searches. Content from health influencers on platforms like Douyin and trends during big sales like 双11 may contribute too. Lastly, supply issues or channel pushes through pharmacy chains could be significant as well.Exploring year-end factors
I’m considering various elements that might influence health-related trends around year-end. The MSA clearing is interesting; while personal accounts don’t expire in China, some reimbursements happen before year-end. The practice of stockpiling medications has become common since 2022.

Policy updates from agencies, price changes through promotions, and possible product updates, like new packaging or indications, could affect sales. Also, health community distribution strategies may play a role, but I need to assess their likelihood based on past behavior.Proposing verification steps
I’m thinking about verification steps to ensure comprehensive analysis. First, I’ll pull sales data from the last eight weeks, comparing provinces, channels, and units against GMV and price per unit, keeping an eye on both pharmacies and e-commerce.
Next, I want to plot temperature data from the CMA dataset alongside sales trends, and scrape platforms like Baidu Index and Weibo for search trends. It’s also crucial to check NMPA for any recalls or shortages.

Lastly, I’ll review e-commerce promotions, pharmacy chains’ push calendars, and customer service logs for insights into purchasing motivations. If we identify trends stemming from cold waves, supply gaps, or policy changes, we can make tailored adjustments!Identifying key reasons and suggestions
I want to outline the top five likely reasons for the trends we've been observing and add "快核对" and "应对建议." I'll keep formatting light but might use bold headers as permitted by the guidelines.
It's important to address the risks associated with OTC Class A/B, ensuring our marketing remains compliant and steering clear of inappropriate indications. I definitely need to avoid fabricating any facts, so I will clearly label our findings as hypotheses that would require verification. Now, I’ll get started on writing this up!
可能原因(按概率)
快核对(半天内出结论)
判断逻辑
应对建议(先做1→3)
需要我帮你快速拉一版“核对清单模板”(含数据口径与可视化图例)吗?
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